![]() Opt-in email marketing campaigns are Measurable.With opt-in response information available from thousands of opt-in sites, today’s s are very targeted, including geographic, demographic, lifestyle and life stage selections available. Consider that the recipients are at their computers when they read your email message, so they are able to simply “click”, instantaneously responding to your call to action.Īnd E-mail marketing still provides the main advantages of direct mail: Therefore, you can test another offer, message or opt-in quickly, if you are not pleased with the initial response. The majority of your responses will be received within 48 hours. With the lightning-speed of delivery, you can expect response time to be cut down tremendously. Though opt-in s may be more costly than a traditional “mailing list”, when you consider the ever-increasing costs of postage, printing and paper, Email marketing becomes very attractive. It costs less than postal to produce an e-mail campaign from execution to delivery. Of course, there is no guarantee that your offer will be successful marketed online, but so many companies are finding this exciting marketing media extremely successful and cost-effective.Įmail marketing can be better than traditional forms of marketing because: The simplest, yet most important answer to this question is: Because Opt-In Email Lists Work!!Įmail marketing, if done properly, is very effective for most products and services marketed to most audiences, using either a Consumer or Business, depending on your target market. ![]() CALDWELL’S OPT-IN EMAIL LISTS AND EMAIL MARKETING ![]()
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